Yup we like the D word on Nu Bride and enjoy inspiring others to be part of making the industry a more inclusive space for couples.

This page is a place for business owners to find out more about diversity in the wedding industry, common challenges faced and how to make your business more inclusive and representative for wonderful Nu Bride readers and couples who are all too often under-represented.

You’re 35% more likely to be outsold and out-performed by your peers if your business is not diverse *(McKinsey) and consumers are more likely to engage with a product or service if they see themselves represented.

These articles span across several years and should help you better understand some of the challenges and get you fired up to get started and make some initial changes.

If you are ready to do more work and dig deeper to find out how you can make your business more current, more inclusive, profitable and a representative space for couples without causing offence, getting it wrong or tokenising, you can find more information; on my popular pick my brain sessions perhaps to sense check language, or a one-off campaign,  or casting call,  online diversity courses, in-house workshops and full diversity business reviews and consultancy, over on my business page novareid.com



Accessible Weddings

Celebrating minority movements without capitilising

Photographing Dark Skin with Jide Alakija

Refinery 29 the problem with diversity in the wedding industry

How to avoid tokenism

Intersectionality in weddings

Diversity in the wedding industry

Discussing Sizeism in the wedding industry

Why Championing for Diversity and Inclusion is so hard

4 Ways to improve diversity in your business


Evolve Your Wedding Business –  How Diversity and Inclusion Impact Your Business

Bokeh Podcast – Diversity and How To Photograph For Wedding Blogs

Bridechilla Podcast – Celebrating Diversity with Nu Bride