Hello my beauty! Today, the wonderful world of shoes!
In my first life, I trained and embraced the (hard) life as a professional dancer and the more time I spend in the wedding industry, the more I see the natural relationship between the elegance and grace of ballet (in particular) and weddings.
It would seem, a few super talented people in the wedding industry have also discovered this perfect marriage between the two industries: First up: Rachel Simpson Shoes
With most weddings an average 12 hours duration minimum; some of us hooked on the idea of ‘Strictly Come Dancing’, opting to do a dazzling dance routine for our first dance. With this in mind, comfort and wearing a pair of wedding shoes that you can dance in, effortlessly, all night long makes perfect sense doesn’t it?
Rachel Simpson Shoes founded in 2008, already have a great reputation in the UK wedding industry. I first met the delightful designer and founder Rachel at The White Gallery London in April 2014.
When Rachel told me about her recent collaboration with Freed of London and showed me some of her collection and a few sneak peeks from this photo-shoot taken at the Royal Opera House, I knew I HAD to share these with you.
Freed of London are a HUGE shoe manufacturer founded by Frederick Freed in the heart of the London theatre district in 1929 and are one of the largest if not the largest dance shoe manufacturers, producing over 200,000 pairs of pointe shoes every year.
Every aspiring and professional dancer visits Freed of London to get their perfect fitting pair of dance shoes. From pointe shoes, to tap, to ballroom to name but a few.
Rachel talked passionately with me about the importance of creating beautiful wedding shoes for stylish brides who deserve and crave comfort and something wearable on their wedding day.
Rachel also articulated the importance of being able to have a range of her shoes hand-made in the UK.
With the thought and care that comes naturally to Freed of London to create a quality shoe that you can turn, run and leap in. Superior leathers and cushioning. A shoe that can be danced in time and time again, to help dancers execute beautiful moves without having to kick their shoes off. (Excluding pointe shoes, they were never, nor will they ever be comfortable footwear lol!) Comfort and a well structured shoe are certainly Freed of London’s forté, making the perfect partnership with Rachel.
Like Freed of London, Rachel Simpson shoes are carefully designed to ensure great comfort and combine elegant ideas inspired from the 1920s through to the 1950s with delicate attention to detail resulting in a truly beautiful signature style.
Together, Freed of London and Rachel Simpson have combined their experience and expertise for crafting beautiful footwear to create a stunning range of wedding shoes made from the finest quality materials and components. This collection of wedding shoes will be timeless, the perfect fusion of Rachel Simpson’s intricate designs with Freed of London’s expertise in creating comfortable dance footwear.
Rachel doesn’t just stop at ladies shoes either and designs a collection for the gents too.
I asked Rachel;
Working with the traditional construction of dance and Latin shoes, I took particular inspiration from the flapper style of the late 1920s, with a decent amount of 1930s glamour thrown in for good measure! There are two distinct looks within the collection one softer, with ballet inspired blush pinks and warm ivory and champagne, and the other a little more glitzy, inspired by the ballroom, with a decent amount of glitter to finish the look!
What was it like visiting the Freed factory and crafting some of your shoes there?
It has always been a dream of mine to manufacture our shoes in the UK, so working with Freed is an incredible opportunity. The factory is incredible having been on the original site since 1929, and obviously still using original techniques. As the Freed of London collection is so varied, the variety of types of footwear made there is amazing a really testament to the high level of skill of the Freed team. A great deal of care goes into every single pair, so it’s a really honour to have Rachel Simpson shoes going round the production line!
What was it like working with stunning Prima Ballerina; Lauren Cuthbertson on this beautiful shoot?
I can honestly say it was an absolute joy to shoot with Lauren, from start to finish the shoot was an absolute pleasure. Being a prima ballerina, Lauren really brought the shoes to life, as well as showing off their comfort and flexibility to a tee, as she performed some beautiful movements right outside the Opera House, much to the enjoyment of passers-by!
Together, Freed of London and Rachel Simpson have combined their experience and expertise for crafting beautiful footwear to create a stunning range of wedding shoes made from the finest quality materials and components. This collection of wedding shoes will be timeless the perfect fusion of Rachel Simpson’s intricate designs with Freed of London’s expertise in creating comfortable dance footwear.
The result: a collection of authentically 1920’s inspired bridal shoes made with exceptional attention to detail and beautifully made in England from the finest materials and components sourced by designers from both brands. Expect stunningly unique wedding shoes which are a pleasure to wear and supremely comfortable to stand and dance in for the duration of your special day…and beyond.
Photography: Emma Case
Make-up by Jodie Hazlewood
Shoes: Rachel Simpson
Styling by Elizabeth Avey
Shot on location at Royal Opera House
Prima Ballerina: http://www.laurencuthbertson.com/To view the full collection, find your local stockist or for more information on Rachel Simpson Shoes please visit: firstname.lastname@example.org www.rachelsimpsonshoes.co.uk Rachel Simpson Shoes 23 Castle Road, Kings Norton Business Centre, Birmingham, B30 3HZ 44 (0) 121 433 5492