Beautiful BOA Boutique

What a difference a day makes!

Having spoken on numerous occasions to friends already wed, about the moment they found their wedding dress; they all concurred, that they instantly knew when they had found their wedding dress. It was an overwhelming feeling. I alas had not had this feeling, not even a twinge.

I decided to visit Boa Boutique in Richmond London, quite a way out for me, but it came highly recommended by one of my close friends Suzie, also getting married this year. One of the things I instantly liked about Boa Boutique was their use of a gorgeous mixture of models on their website, including black models! YIPPEE!

Designer: Charlie Brear (The Vintage Wedding Dress Company)

 As I walked in I was greeted by bucks fizz, miniature cakes (yum!) and more importantly, I was greeted by my name! Whoooppeee! So many stores I have walked in have not greeted me by my name or have said my name incorrectly – A big no-no in my books. So already boxes had been ticked and I was immediately put at ease.

Boa Boutique has a beautifully decorated interior with elegant ivory console tables, mirrors, which are accented with gorgeous sparkly accessories elegantly draped around the store.

Image via: Boa Boutique Dresses: Naomi Neoh

Oh, did I mention this was my 6th bridal dress shopping appointment?

By this point I had already tried on well over 30 dresses and was advised that I had been to ‘too many’ stores. So I was starting to feel a little disheartened and underwhelmed!

Now I am not particularly fussy – quite the opposite actually,  I had been going in with an open mind and trying on anything. But something just wasn’t resonating with me. The drama queen in me had started to panic – oh my god, I thought –  I’ll be waking down the aisle in a bin liner at this rate! Although the dresses I had tried to date had been lovely, none of them felt perfect, or like ‘my wedding dress’.

And then there was Boa Boutique….Talk about saving the best till last !

As my two beautiful best friends, Claire and Lucy (my bridesmaids of course) and I were led to the back of the store, our jaws dropped and I’m sure we all got temporary jaw-lock. The store is deceptively large and the bridal area is simply stunning. Decorated beautifully with dark walls, light coloured floors and with expensive chandeliers, that highlight the beautiful light colour of the dresses. Dresses lined on the rails with ease and space between, allowing you to view them properly without having to have a fist fight with the dress rail to get them out. Shopping heaven. 🙂

Image Copyright: Boa Boutique


There was only me and one other gorgeous bride-to-be in the store at the time (it’s Boa Boutique’s policy). Did I also mention it was a Saturday? The last store I visited on a Saturday was like being in Primark…on a Saturday. Awful. There were at least 10 brides plus their excited guests.  I very nearly walked out. I only advise going to a store on a Saturday ladies if you ring ahead first to check how many other brides will be seen at the same time as you and of course if you are happy to share…I digress.

Immediately I could tell the range of dresses in Boa Boutique were different to any I had seen in any other store to date.  To add to my euphoric shopping experience; unbeknownst to me I arrived on designer day with New York born and Nottingham based designer; Elizabeth Stuart. I felt privileged to have  her pick out some of her dresses for me and advise me what styles and accessories would suit my shape. Instantly drawn to her elegant styles  and to her gentle personality –  I said to her when I tried on one of her pieces it felt like I was naked. Beautiful silk materials, so soft light and elegant.

Image copyright: Elizabeth Stuart. Dress: Ambrose


Designer Pepe Botella


Image via: Boa Boutique –  Designer: Charlotte Balbier

The level of customer service in Boa Boutique was above and beyond any of the other bridal stores I have been to. Don’t get me wrong, some of the other stores were wonderful, Satin Bow Bridal in St Alban’s also stands out to me as a class above the rest. Somehow everything just all fell together in Boa. The service was exceptional.

It makes such a difference to the entire experience to have that personal attention to detail; to have someone so interested in who you are as a human being and get an idea of your personality to help enhance the decision-making. To have someone advise you, listen to you, take time with you and to address you by your name (and to offer you cakes and bucks fizz). Sheila and her wonderful team at Boa Boutique did exactly that. Perfectly perfect.

Don’t settle for anything less ladies. This will be the most important dress you ever purchase (unless you end up at the Oscars…but maybe that doesn’t cut it either), take your time and enjoy every moment and get the customer service you deserve.

PS. Did I mention I found my dress at Boa Boutique ? weeee! ;o)

BOA Boutique:
0208 948 2340
8 Richmond Hill
Richmond upon Thames
Surrey, TW10 6QX

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11 Responses to “Beautiful BOA Boutique”

  1. AS
    February 12, 2012 at 3:17 pm #


  2. Nicola
    February 13, 2012 at 11:09 pm #

    I love this post, reading it made me feel like I was there with you. I’m so happy for you that you’ve found your dress. I bet it’s beautiful and I am already getting excited about seeing the dress in your wedding pics, the suspense is killing me ; )
    X x

    • Nu Bride
      February 14, 2012 at 8:13 pm #

      Oh thanks so much Nicola. I adored writing this piece, I felt so inspired after my experience to write it. You’re excited??? Just think about how excited I am! Lol! 😉 thank you for reading. 😉

  3. Lipstick
    February 15, 2012 at 9:47 pm #

    Great post! Sounds like you had amazing service. It makes a huge difference doesn’t it?

    I am soooooooo in love with that second dress! I keep looking at it! wow!

    I can’t wait to see your dress!

    • nubride
      February 15, 2012 at 9:55 pm #

      Have you got your dress already? If not, get down to BOA to get it!. ;o) Glad you enjoyed the post, agreed. Service does make such a wonderful difference to the experience. ;o)
      Nu Bride

  4. Lucy
    June 28, 2014 at 6:52 pm #

    I read this post a few weeks ago and it immediately resonated… I felt I was in the exact same position as you before you visited Boa. I had been to 9 shops and tried on dozens of dresses and hadn’t found the one… And more than that, was not overly enjoying the experience.
    So I called Boa after reading this… And everything changed.
    The first lady I spoke to on the phone was lovely, on taking my details and hearing my wedding was in December (6 months away) she simply said “ooh how lovely, a winter wedding” – in complete contrast to every other shop who kept sending me into panic about what a terribly short time I had to order my dress! Such a small thing but indicative of everything they do to put you at ease from the start.
    My first visit was so memorable – I had the same jaw-dropping moment as you when I saw the main room for the first time. Just stunning. And I agree with you that it was so lovely not to have to wrestle with the dresses. I have been back 3 times since, met all the staff and they are ALL without question extremely knowledgeable and just lovely. Today I ordered my dress and am so happy! If anyone is reading this and wants to have an amazing, personal experience in a special and stunning environment, with lovely and knowledgeable people looking after you, then just go to Boa. Now. And thank YOU for your review which sent me to Boa in the first place!

    • Nu Bride
      June 28, 2014 at 9:58 pm #

      Dear Lucy,
      Your comment made me grin from ear to ear!
      I am so pleased you had such a fantastic experience. The team at BOA are great aren’t they! I am sad to read that two years later you were having the same poor experiences at other bridal boutiques as I did, it is a shame that other boutiques to do not work to the same standards. But BOA is a gem and it’s those ‘small things’ that make all the difference. I am so glad you had a positive experience and most importantly found your dress. Many congratulations and thank you for sharing Lucy! Thrilled. Say hello to them for me on your next visit! Much love xx Nova


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